Big Brother's Big Sister's

Big Brother's Big Sister's had a long waiting list of boys to be matched with a Big, and they needed help finding men, living and working in NYC, to sign up. Knowing that this organization has deep roots and has changed many lives in it's 100+ years of establishment, we wanted to create a campaign with heart. Driven by research and executed on social media, we asked men to enroll in to become a Big Brother and to be that individual who directly impacts a child's future.

Role: CD
Campaign Concept, Art Direction, Copywriter, Design & Implementation, Client Presentations