We were scared, disgusted and horrified by the medical advertising out in the world about feet...gross! We decided to change all that by creating Bunion.com, a content site that invites women to learn about their feet and bunions through education and empowerment. We asked them to take a stand and encouraged them to learn the facts, get tips, and possibly even surgery to get rid of their pain forever. Along with the website, we created TV spots, video content and an ad campaign to promote it all.

Role: ACD
Art Direction, Design & Implementation, Video Production (AD, Casting, Wardrobe), Client Presentations