Fantasy Fields is a beautiful brand that makes handmade and hand-painted furniture. The creators came to us with the product itself, but in search of...well everything else. We helped them develop the name and created the branding, all centered around the idea that the furniture itself inspires children's imagination. We gave them the positioning line of "A world of their own" that echo's that idea while creating a brand identity that encourages even more playfulness. We carried this through every deliverable including the logo, packaging, and collateral. Since the launch, Fantasy Fields has grown into global business, reaching as far as Europe, Australia and Asia.
Brand Concept, Art Direction, Design & Implementation, Client Presentations