Parx Casino came to us with the idea of them being the "local" casino for New York and New Jersey. We created a 360º campaign telling people that Parx is much closer than they even thought, with the positioning line of “Get Lucky In No Time.” The racey campaign was supported by TV spots, print, social, digital and 181 specific pieces of highly targeted OOH...and yes we did the mechanicals too! The results far surpassed the client's expectations and revenue increased by 55% within the first few weeks of the campaign launch. And who doesn't like to get lucky?
Campaign Concept, Art Direction, Video Production (Casting, Wardrobe)