SlimFast was facing two major problems: it had a stale reputation as being your mom's go-to diet brand and the business was declining by double digits for over 10 years. We breathed life back into the brand with a new look, new vibe, and a whole new attitude, with a modern remake of the Isley Brothers hit, "It's Your Thing." Included in the 80MM media spend was a 360° campaign leveraging TV spots, print, social, video content, digital, OOH and POS. Did the campaign work? You bet your new skinny self it did! Within the first few weeks of our campaign launch, national sales skyrocketed up 60%.

Role: ACD
Client Presentations, Art Direction, Design & Implementation, Video Production (AD, Casting, Wardrobe, Editing, Color Correction)

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